Today, the National Farmers Federation launches a campaign which aims to increase awareness of the positive role agriculture is playing in a reduced-emissions future.
The campaign – ‘Australian farms – where real climate action happens’ – targets those consumers who are not convinced about farmers’ credentials when it comes to responding to and mitigating climate change. It tells the stories of individual farmers and the actions they are taking.
The campaign features Tess Butler, vet and dairy farmer from Benelli Jerseys in West Gippsland, Victoria. She believes that meeting consumer expectations in relation to climate change is how the dairy sector will stay ahead, in touch and “farm with a conscience”.
That notion, combined with her keen interest in animal welfare and herd health is why she gets up in the morning.
“It has really changed how we have farmed over the past five years; it’s something I have really pushed for,” says Ms Butler.
In a video that will be widely promoted as part of the campaign, Tess outlines practices used on their farm which reduce greenhouse gas emissions – including reducing grazing pressure, sowing permanent pasture, regular soil testing and rotational grazing. View the video here.
The NFF is calling on all farmers to tell their own story by shooting a short video and posting it on their social media channels using the hashtag #realclimateaction.
“So many dairy farmers are taking steps to reduce emissions. It would be great to get some dairy stories in the mix,” says Australian Dairy Farmers president Terry Richardson.
From an industry-wide perspective, the Australian Dairy Industry Sustainability Framework has a commitment to ‘reducing our environmental impact – meeting the challenges of climate change and providing good stewardship of our natural resources’.
“In the Framework, we set a goal to reduce greenhouse gas emissions intensity by 30% on 2015 levels, across the whole industry. We are making great progress on this and are looking at setting a more ambitious target,” says Mr Richardson.
“Sustainability is also a key focus of the Australian Dairy Plan. We recognise that it is essential for gaining community trust, for dairy’s long-term viability and for providing nutritious food for a healthier world.”
Read about the 30 ways Australian dairy is tackling climate change at www.dairy.com.au/30ways
The NFF campaign is live at www.farmers.org.au and will run for 10 to 12 weeks.
About Australian Dairy Farmers
Australian Dairy Farmers is the recognised national policy and advocacy organisation working to improve profitability and sustainability of dairy farming in Australia. Representing Australia’s six dairying states, Australian Dairy Farmers state membership comprises representatives from Victoria, Tasmania, New South Wales, Queensland, South Australia and Western Australia. These state bodies are known as State Dairy Farmer Organisations (SDFOs). Australian Dairy Farmers provides the SDFOs with support and representation on a national level.
Media information: Gabrielle Sheehan T: 0409 945 001 E: firstname.lastname@example.org