The Australian Dairy Farmers’ (ADF) team encompasses a small, cohesive and flexible group of professionals driven to improve the profitability and sustainability of dairy farming in Australia. Divided between three functions – Policy, Media and Communications, and Business Support – each individual brings unique skill sets and experience to the table.

Our vision is for a sustainable, innovative, domestic and internationally competitive dairy industry that is valued for its environmental, economic, health and social contribution. We value our dairy farmers’ feedback, as we strive to continuously improve our advocacy and policies to meet their best interests on a national scale.

David Inall

Chief Executive Officer

David Inall has 25 years of experience in leadership roles in Australian and International agricultural peak bodies. Starting as a policy manager with the NSW Dairy Farmers Association, he spent 6 years learning the policy and advocacy trade during a period of industry deregulation. David has also held the position of Chief Executive Officer with the Cattle Council of Australia (Canberra), and Livestock Export Manager (Asia & Australia) for Meat & Livestock Australia/Livecorp (Sydney).

His career experience has given him insight to state-based, national and international organisations, working on both the lobbying and levy-collecting sides. With demonstrated leadership, policy management and advocacy at the most senior level, David has experience working with highly complex issues and is capable of balancing distinctly different needs.

Results-focused, and highly collaborative, he has a proven record in multi-stakeholder engagement including working with and for a Board. David also has extensive experience working with members, the broader industry and government on strategic policy matters, including animal welfare and sustainability as well as issues related to the federal political strategy.

With a passion for agriculture, David believes his strong industry links and love of livestock will assist in supporting the dairy industry to seize upon future opportunities.

David has a Bachelor in agricultural science from the University of Western Sydney and is a graduate of the Australian Institute of Company Directors.


Fred Jones

Operations Manager & Company Secretary

Fred Jones joined the Australian Dairy Farmers’ team as Operations Manager in August 2014, after assisting Australian Dairy Farmers in a business advisory capacity since March 2014. Fred brings a wealth of experience in both operational and project management to the role having worked in the commercial and retail environment for over 35 years with Coles and other iconic retail brands.

Fred was the Regional Administration Manager at Target, a position he held for six years, in an area that covered 80 sites across Victoria and Tasmania . Fred’s extensive knowledge in budget preparation, auditing and compliance management will be of benefit to ADF with our financial and governance requirements. Fred is also tasked with managing human resource functions and maintaining internal policies and procedures.

Fred has completed courses through the Governance Institute of Australia and Australian Institute of Company Directors and was appointed Company Secretary in June 2016.


Craig Hough

Director Policy and Strategy

Craig Hough has an extensive track record providing high level policy advice to governments and boards and leading state significant strategies and projects in public and not for profit sector agencies covering the fields of agriculture, mining, disability, local government, community services, consumer affairs and criminal justice.

Over the past ten years Craig occupied various policy and program manager roles in the Victorian Government. For most of this period his work has been focused on driving growth and investment in Victorian agriculture. Under the previous Baillieu/Napthine Coalition Government Craig developed export plans and trade mission programs and led implementation of the $35.8m Food to Asia Action Plan. He also played a leadership role in delivering the government’s public sector reform agenda, which included a review of performance management, international engagement and industry assistance, and implementation of the Sustainable Government Initiative. Under the current Andrews Labor Government, Craig led submissions to the Productivity Commission’s Review of Agriculture Regulation and Australian Government’s Review of Industry Levies and development of its Agriculture Competitiveness Green/White Paper. More recently Craig led development of the Agriculture Victoria Strategy and the detail behind the Minister for Agriculture’s $27 million digital agriculture program announcement. In addition to these flagship achievements Craig managed a number of core government policy processes such as Victoria’s representation at the Agriculture Ministers Forum, the highest decision making forum for Australian agriculture.

In August 2017 Craig graduated with a Master of Business Administration from Victoria University. This included receiving a Golden Key International Society Membership; an invitation only membership for students in the top 15% of academic achievement in all fields of study at the university.

Craig also has a Master of Social Science (Policy and Management) and Bachelor of Arts (Criminal Justice Administration) from RMIT University


Patrick Kok

Accounts Manager

Patrick joined ADF in October 2011. He has an Accounting degree from the U.K. and has 28 years in the finance role where he has gained his experience from various industries.

With his Audit background, Patrick had a short stint with the United Nations Office for Project Services and moved on to Finance Manager roles in the publishing & membership industries before moving on to marketing & fashion industries as Financial Controller.

Throughout his career, Patrick has made significant contribution to the organisations he was with. This holds true since Patrick has joined ADF in its pursuit to improve the transparency of the organisation.


Ashley Mackinnon

Media and Communications Manager

Ashley Mackinnon has joined Australian Dairy Farmers after a sustained career in rural media and agricultural advocacy.

Before joining ADF, Ashley was the Public Affairs Adviser for the Victorian Farmers Federation. This follows stints in journalism, federal politics and consulting. He brings to ADF media strategy expertise, a broad knowledge of Australian political processes and stakeholder relations experience gained from his work in the agriculture industry and public sector.

Among his successes are advocacy campaigns to reduce the Federal Government’s backpacker tax and to stop council rate hikes in regional communities, as well as awareness campaigns covering health, safety and industrial relations issues.

Ashley holds a Bachelor of Business (Advertising) degree from Queensland University of Technology and a Bachelor of Journalism degree from the University of Queensland. He is currently completing a Master of Laws (Juris Doctor) at Monash University.


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